In the midst of our everyday work, collaborating on exceptional projects with client-partners nationwide, Yes& | Lipman Hearne stays attuned …
:Category: Education
2022 Marketing Tactics in Higher Education: A Comparative Study
.The Marketing Equivalent of “What Ails?”
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We’re big believers in brand workshops—getting communicators and other brand ambassadors together in a room (or on Zoom) and walking …
:Rise and Shout: Helping BYU Take Its Brand to a Bigger Audience
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Lipman Hearne and Brigham Young University go way back—we started working with the Provo-based institution in 2016 on a brand …
:Your Biggest Source of Enrollment Potential: Adult Learners
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Thirty-six million adults in the U.S. have some college credit but no degree. And each year, thousands of students apply …
:Why Business Schools Need Branding Now to Reach Future Students
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Now is the time for business schools to build on the momentum they’ve gained during the recent economic crisis. Specifically, …
:Recruiting International Students–Insights from Abroad
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It’s been a long wait—and a big strain on institutional revenues—but international student enrollment on U.S. campuses is finally bouncing …
:7 Steps to Secure Buy-In and Roll Out Your New Brand
.How do you build consensus and launch a brand into the world? Lipman Hearne’s Alexia Koelling and Libby Morse hosted …
:Giving in the Era of COVID‑19
.How our impulse to give has, and hasn’t, changed. For the past year, the Lipman Hearne team—like many teams—has pivoted …
:Latinx Learners: Mining an Untapped Prospect Pool
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A deep dive into the fastest-growing segment in higher education. What do we really know about Latinx students—the one higher …
:Planning to Pivot
.Successful university communication offices have always been well-oiled machines. They move against predictable patterns and rely on time-proven expectations. They …
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