The Supreme Court decisions on affirmative action and student debt relief have garnered a tremendous amount of press coverage, and …
:Category: Education
SCOTUS dual decisions offers a critical opportunity for institutions to re-examine their messaging and marketing
.Your campaign’s public phase: the pre-pre-pre-public phase of your next campaign
.
If you’re raising funds on behalf of one of the many organizations rounding the corner into the public phase of …
:Civic responsibility and our client partners
.
There’s no question that our civic fabric is in need of major repair. Survey after survey finds that Americans have …
:2022 Marketing Tactics in Higher Education: A Comparative Study
.
In the midst of our everyday work, collaborating on exceptional projects with client-partners nationwide, Yes& | Lipman Hearne stays attuned …
:The Marketing Equivalent of “What Ails?”
.
We’re big believers in brand workshops—getting communicators and other brand ambassadors together in a room (or on Zoom) and walking …
:Rise and Shout: Helping BYU Take Its Brand to a Bigger Audience
.
Lipman Hearne and Brigham Young University go way back—we started working with the Provo-based institution in 2016 on a brand …
:Your Biggest Source of Enrollment Potential: Adult Learners
.
Thirty-six million adults in the U.S. have some college credit but no degree. And each year, thousands of students apply …
:Why Business Schools Need Branding Now to Reach Future Students
.
Now is the time for business schools to build on the momentum they’ve gained during the recent economic crisis. Specifically, …
:Recruiting International Students–Insights from Abroad
.
It’s been a long wait—and a big strain on institutional revenues—but international student enrollment on U.S. campuses is finally bouncing …
:7 Steps to Secure Buy-In and Roll Out Your New Brand
.How do you build consensus and launch a brand into the world? Lipman Hearne’s Alexia Koelling and Libby Morse hosted …
: