Reaching everyday donors and persuading them to give is more challenging than ever. If you’re tasked with raising funds for …
:Insights
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Breaking through the noise in an election year
It’s that time again and November 5 can’t come soon enough. But, you aren’t the type to sit on your …
Thoughts & News
Donor Archetypes: Investigating motivations of the everyday donor
.We Interviewed Gen Z so You Don’t Have To (JK)
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Much more than the study of the latest slang is required to understand Gen Z. This is the first generation …
:What do adult learners really want?
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We thought we knew. At Yes& Lipman Hearne, we have more than 50 years serving higher ed institutions in enrollment, …
:It’s Brat to School Season
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As a new academic year kicks off, higher education marketers face the ongoing challenge of creating successful marketing campaigns that …
:The Future of Philanthropy
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The 2024 Giving USA report was released in July. In the days and weeks since the release, we’ve seen smart …
:Expanding the Digital Doors for All
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Walk into a restaurant in any big city and ask to sit in the smoking section. Chances are, you’ll get …
:Is Your Brand Relevant to Online Students?
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College and University marketing materials typically beckon the prospective student with sciences, the arts, Greek life, team spirit, student support, …
:Exploring Trends in College Marketing Materials
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Symbolic mascots, expansive viewbooks, and interactive user focused designs. On a rainy afternoon I met up with Jeremy Spaso and …
:It’s time to celebrate!
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Our longtime client, the Smithsonian National Museum of African American History and Culture, celebrated the Living History campaign on June …
:Targeted copy needs smart insights
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“Know yourself – and know your audience.” —Tennessee Ernie Ford Yes& Lipman Hearne sat down with Tom Fitzjerrells, Senior Writer …
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