In January 2025, Williams Whittle joined Yes& and Yes& Lipman Hearne, bringing more than 55 years of nonprofit marketing experience …
:Insights
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Breaking through the noise in an election year
It’s that time again and November 5 can’t come soon enough. But, you aren’t the type to sit on your …
Thoughts & News
Williams Whittle Joins Yes&: Amplifying Nonprofit Expertise
.What Nonprofit Leaders are Saying About Fundraising in 2025
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In recent weeks, we’ve had countless conversations with our colleagues and partners in the nonprofit sector about ways to continue …
:The Essential Element Most Strategic Plans Lack
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It’s a sad reality. After months of hard work, passionate debate, and consensus building, many strategic plans end up gathering dust instead …
:Donor Archetypes: Investigating motivations of the everyday donor
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Reaching everyday donors and persuading them to give is more challenging than ever. If you’re tasked with raising funds for …
:We Interviewed Gen Z so You Don’t Have To (JK)
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Much more than the study of the latest slang is required to understand Gen Z. This is the first generation …
:What do adult learners really want?
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We thought we knew. At Yes& Lipman Hearne, we have more than 50 years serving higher ed institutions in enrollment, …
:It’s Brat to School Season
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As a new academic year kicks off, higher education marketers face the ongoing challenge of creating successful marketing campaigns that …
:The Future of Philanthropy
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The 2024 Giving USA report was released in July. In the days and weeks since the release, we’ve seen smart …
:Expanding the Digital Doors for All
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Walk into a restaurant in any big city and ask to sit in the smoking section. Chances are, you’ll get …
:Is Your Brand Relevant to Online Students?
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College and University marketing materials typically beckon the prospective student with sciences, the arts, Greek life, team spirit, student support, …
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