Planning to Pivot

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Successful university communication offices have always been well-oiled machines. They move against predictable patterns and rely on time-proven expectations. They …

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How Social Listening Tools Can Improve Your Overall Marketing Strategy

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In our digital world, social strategy should be at the forefront of your marketing team’s minds. The importance of all …

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COVID‑19 Expands the Summer Melt Playbook

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Brochure cover: College enrollment during covid-19: a three part research study.

As we roll into mid-summer, what do families need to hear from you to reduce melt and secure your fall …

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Web Accessibility: Challenges and Rewards

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Web accessibility is a hot topic, especially in higher education. As more of our everyday learning, living, and communicating becomes …

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A Communicator’s Guide to Unrestricted Giving

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In recent months, billionaire MacKenzie Scott’s name has been a conversational mainstay in philanthropic circles—and not only because of her …

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Storytelling is a Key Part of Your Strategic Planning Narrative

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I’ll begin with my favorite alarming research insight about perceptions of higher education. It’s the 2018 American Institutional Confidence Poll, …

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Need to Recruit More Adult Learners?

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Persona hero image from our Adult Learners website. "The Seeker", woman illustrated like a comics hero.

Learn how to focus your marketing efforts on four critical adult learner personas. We recently concluded a comprehensive, data-driven research …

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