College and University marketing materials typically beckon the prospective student with sciences, the arts, Greek life, team spirit, student support, …
:Author: Yes& | Lipman Hearne
Is Your Brand Relevant to Online Students?
.Targeted copy needs smart insights
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“Know yourself – and know your audience.” —Tennessee Ernie Ford Yes& Lipman Hearne sat down with Tom Fitzjerrells, Senior Writer …
:Top Takeaways from the AMA Symposium for the Marketing of Higher Education
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Every year, the minute after our booth is (finally) set up for the AMA Symposium for the Marketing of Higher …
:Living Positivity & Possibility: Our Fall Day of Service
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“Life’s most persistent and urgent question is, ‘What are you doing for others?’” — Dr. Martin Luther King, Jr. …
:Your Five-Generation Opportunity
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Be a Superconnector in this Era of Remarkable Age Diversity Marketers and advancement leaders in higher ed know that individuals …
:SCOTUS dual decisions offers a critical opportunity for institutions to re-examine their messaging and marketing
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The Supreme Court decisions on affirmative action and student debt relief have garnered a tremendous amount of press coverage, and …
:2022 Marketing Tactics in Higher Education: A Comparative Study
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In the midst of our everyday work, collaborating on exceptional projects with client-partners nationwide, Yes& | Lipman Hearne stays attuned …
:Big Takeaways and Even Bigger News
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Traveling from Chicago to National Harbor, Lipman Hearners Alexia Koelling and Kirsten Fedderke packed bags containing more than just a …
:How Will You “Amplify Your Impact?”
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If you’ve ever wondered whether you have a big-enough budget to effectively implement paid advertising, wonder no more. Lipman Hearne’s …
:5 Key Takeaways from the CASE Summit for Leaders in Advancement 2022
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Earlier this month, we joined advancement professionals in the heart of Chicago for the 2022 CASE Summit—a celebration of community …
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