It’s Brat to School Season

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As a new academic year kicks off, higher education marketers face the ongoing challenge of creating successful marketing campaigns that …

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Expanding the Digital Doors for All

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Walk into a restaurant in any big city and ask to sit in the smoking section. Chances are, you’ll get …

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Is Your Brand Relevant to Online Students?

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College and University marketing materials typically beckon the prospective student with sciences, the arts, Greek life, team spirit, student support, …

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Exploring Trends in College Marketing Materials

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College book

Symbolic mascots, expansive viewbooks, and interactive user focused designs. On a rainy afternoon I met up with Jeremy Spaso and …

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Targeted copy needs smart insights

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A bunch of user icons, with a circle grouping four of them together.

“Know yourself – and know your audience.” —Tennessee Ernie Ford  Yes& Lipman Hearne sat down with Tom Fitzjerrells, Senior Writer …

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Breaking through the noise in an election year

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Cartoon illustration: Serene woman with shouts coming at her.

It’s that time again and November 5 can’t come soon enough. But, you aren’t the type to sit on your …

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Top Takeaways from the AMA Symposium for the Marketing of Higher Education

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Every year, the minute after our booth is (finally) set up for the AMA Symposium for the Marketing of Higher …

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Your Five-Generation Opportunity

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Two people that represent different generations shake hands

Be a Superconnector in this Era of Remarkable Age Diversity Marketers and advancement leaders in higher ed know that individuals …

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Beyond Tradition: Signaling Change Through University Logo Redesign

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A solid red background with a smaller box inside showing the letter A.

When is the right time to consider redesigning your university’s logo? Building and maintaining visual consistency over a long period …

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Build for speed

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It's a computer and a rocket ship, and it says Max Speed!

Why is speed important? Let’s get this out of the way: website page speed—having your web pages load quickly—is probably …

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