As a new academic year kicks off, higher education marketers face the ongoing challenge of creating successful marketing campaigns that …
:Category: Tips
It’s Brat to School Season
.Expanding the Digital Doors for All
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Walk into a restaurant in any big city and ask to sit in the smoking section. Chances are, you’ll get …
:Is Your Brand Relevant to Online Students?
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College and University marketing materials typically beckon the prospective student with sciences, the arts, Greek life, team spirit, student support, …
:Exploring Trends in College Marketing Materials
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Symbolic mascots, expansive viewbooks, and interactive user focused designs. On a rainy afternoon I met up with Jeremy Spaso and …
:Targeted copy needs smart insights
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“Know yourself – and know your audience.” —Tennessee Ernie Ford Yes& Lipman Hearne sat down with Tom Fitzjerrells, Senior Writer …
:Breaking through the noise in an election year
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It’s that time again and November 5 can’t come soon enough. But, you aren’t the type to sit on your …
:Top Takeaways from the AMA Symposium for the Marketing of Higher Education
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Every year, the minute after our booth is (finally) set up for the AMA Symposium for the Marketing of Higher …
:Your Five-Generation Opportunity
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Be a Superconnector in this Era of Remarkable Age Diversity Marketers and advancement leaders in higher ed know that individuals …
:Beyond Tradition: Signaling Change Through University Logo Redesign
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When is the right time to consider redesigning your university’s logo? Building and maintaining visual consistency over a long period …
:Build for speed
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Why is speed important? Let’s get this out of the way: website page speed—having your web pages load quickly—is probably …
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