Reaching everyday donors and persuading them to give is more challenging than ever. If you’re tasked with raising funds for …
:Category: News
Donor Archetypes: Investigating motivations of the everyday donor
.What do adult learners really want?
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We thought we knew. At Yes& Lipman Hearne, we have more than 50 years serving higher ed institutions in enrollment, …
:The Future of Philanthropy
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The 2024 Giving USA report was released in July. In the days and weeks since the release, we’ve seen smart …
:Expanding the Digital Doors for All
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Walk into a restaurant in any big city and ask to sit in the smoking section. Chances are, you’ll get …
:SCOTUS dual decisions offers a critical opportunity for institutions to re-examine their messaging and marketing
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The Supreme Court decisions on affirmative action and student debt relief have garnered a tremendous amount of press coverage, and …
:Build for speed
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Why is speed important? Let’s get this out of the way: website page speed—having your web pages load quickly—is probably …
:Big Takeaways and Even Bigger News
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Traveling from Chicago to National Harbor, Lipman Hearners Alexia Koelling and Kirsten Fedderke packed bags containing more than just a …
:Rise and Shout: Helping BYU Take Its Brand to a Bigger Audience
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Lipman Hearne and Brigham Young University go way back—we started working with the Provo-based institution in 2016 on a brand …
:Creating Community Culture: A Conversation with Alexia Koelling and Megan Hayes
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After two years of working from home, our Lipman Hearne team is opting for a hybrid work environment in a …
:Give a little bit.
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2021 has been quite the year. Whether you would describe this past year as “tiring,” “trying,” or one of the …
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