It’s a sad reality. After months of hard work, passionate debate, and consensus building, many strategic plans end up gathering dust instead …
:Author: Libby Morse
The Essential Element Most Strategic Plans Lack
.The Original Big Brands: Higher Education
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Happy College Colors Day. Hot take: Higher ed brands were the original big brands, pretty much creating and defining the …
:Happy Children’s Book Week!
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In Bruce Eric Kaplan’s marvelous, all-too-true picture book, You Have to Read This Book, a father bear desperately tries to …
:Civic responsibility and our client partners
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There’s no question that our civic fabric is in need of major repair. Survey after survey finds that Americans have …
:The Marketing Equivalent of “What Ails?”
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We’re big believers in brand workshops—getting communicators and other brand ambassadors together in a room (or on Zoom) and walking …
:Rise and Shout: Helping BYU Take Its Brand to a Bigger Audience
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Lipman Hearne and Brigham Young University go way back—we started working with the Provo-based institution in 2016 on a brand …
:Talking About a Revolution
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On October 8—the anniversary of the Great Chicago Fire, The Chicago Community Trust—Chicago Mayor Lori Lightfoot, and Chicago businesses and …
:Storytelling is a Key Part of Your Strategic Planning Narrative
.I’ll begin with my favorite alarming research insight about perceptions of higher education. It’s the 2018 American Institutional Confidence Poll, …
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