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Author: Kirsten Fedderke

What do adult learners really want? 

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We thought we knew. At Yes& Lipman Hearne, we have more than 50 years serving higher ed institutions in enrollment, …

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By Kirsten Fedderke Insights
17.Dec.2024

Your Biggest Source of Enrollment Potential: Adult Learners

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Operation ReEngage - woman at computer

Thirty-six million adults in the U.S. have some college credit but no degree. And each year, thousands of students apply …

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By Kirsten Fedderke Insights
15.Apr.2022

Pandemic Summer Melt 2.0

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Popsicles melting. It's a bad visual pun.

COVID-19 continues to impact summer melt—maybe this year more than ever. While there is much hopeful news about the state …

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By Kirsten Fedderke Insights
06.Jul.2021

How To Help More Students Choose You

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A campaign idea to help boost yield. Decision days are approaching fast, and every college enrollment professional knows what that …

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By Kirsten Fedderke Insights
01.May.2021

COVID‑19 Expands the Summer Melt Playbook

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Brochure cover: College enrollment during covid-19: a three part research study.

As we roll into mid-summer, what do families need to hear from you to reduce melt and secure your fall …

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By Kirsten Fedderke Insights
13.Jul.2020

Need to Recruit More Adult Learners?

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Persona hero image from our Adult Learners website. "The Seeker", woman illustrated like a comics hero.

Learn how to focus your marketing efforts on four critical adult learner personas. We recently concluded a comprehensive, data-driven research …

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By Kirsten Fedderke Insights
25.Oct.2019
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