Reaching everyday donors and persuading them to give is more challenging than ever. If you’re tasked with raising funds for …
:Author: Colleen O'Grady
Donor Archetypes: Investigating motivations of the everyday donor
.The Future of Philanthropy
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The 2024 Giving USA report was released in July. In the days and weeks since the release, we’ve seen smart …
:It’s time to celebrate!
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Our longtime client, the Smithsonian National Museum of African American History and Culture, celebrated the Living History campaign on June …
:Breaking through the noise in an election year
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It’s that time again and November 5 can’t come soon enough. But, you aren’t the type to sit on your …
:Data-driven insights = getting to the good stuff faster
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We love when our clients are curious about their audiences—because we have answers. And these answers let us leap ahead …
:Your campaign’s public phase: the pre-pre-pre-public phase of your next campaign
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If you’re raising funds on behalf of one of the many organizations rounding the corner into the public phase of …
:Countdown to Giving Day
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Whether you plan to participate in Giving Tuesday or choose a different day in what’s left of the calendar year, …
:Inspirational Improvisations in the Era of COVID‑19
.In the era of COVID-19, we’ve all watched the landscape we work in change overnight—and then change again. March 2020 …
:What We Measure—and What We Value
.We’re loving all the conversation around the recently released Giving USA 2020 report. Not surprisingly, 2019 was an extremely strong year for giving—in …
:A Communicator’s Guide to Unrestricted Giving
.In recent months, billionaire MacKenzie Scott’s name has been a conversational mainstay in philanthropic circles—and not only because of her …
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