Opportunity Darden saw a huge growth opportunity in positioning itself as a lifelong learning partner—not just as a stellar MBA …
Archives: Case Studies
The Power of Evidence
The University of Chicago Harris School of Public Policy
Research, focus groups, surveys
A business school brand that looks like YOU
CU Denver Business School
Branding, creative concepts
Brand Pillars Brand personality ConnectorEnergetic convenorCatalyst Brand voice EnergeticWelcomingInclusiveConfidentSavvy Brand promise Brand essence Inclusive business is good business.
Thinking Bigger
Duquesne University
Branding and messaging
It’s time for bigger goals. At Duquesne, it’s our responsibility and joy to help you dig into what you’re good …
Leading from the front lines
University of Arkansas Clinton School of Public Service
Campaign branding, Messaging
Brand Narrative The Clinton School’s Master of Public Service degree is grounded in an unshakeable belief: our common humanity is …
A better business brain
Rady School of Management
Messaging, website, digital campaign
Brand Narrative At the Rady School of Management, Business is a science. We believe in the power of rigorous discovery. …
A rebranding takes flight
Saint Peter’s University
Enrollment campaign, brand development
Brand Narrative When Peacocks fly, they lift up everybody. They never forget their roots, they don’t take anything for granted …
More than a logo, a home.
Excelsior University
Logo, messaging, identity guidelines
Welcome to your lifelong, upskilling home. You’re right to expect more from your online experience. At Excelsior, we’re career problem-solvers. …