The Challenge
Valpo needed to stem a decline in applications and increase enrollment—and it knew a brand and messaging centered on its strong sense of home and powerful community of scholars could do it. We began with extensive campus intake and competitor analysis. Our brand and messaging work allowed Valpo to make stronger introductions and hold deeper conversations. We redesigned the website to give prospects a place to connect with the community they would come to cherish. And we delivered workshops and training to ensure everyone was speaking effectively and with the same voice.
The Impact
A 22 percent increase in inquiries and a 15 percent increase in completed applications.
Project components
- Materials audit
- Competitive assessment
- Online surveys
- Validation testing
- Communications plan
- Brand platform
- Marketing strategy
- Print communications
- Information architecture
- Website design
- WordPress multisite theme development
- Content migration and site buildout
