Strong as the pine trees

Looking to re-energize its alumni, Northern Arizona University’s Office of Alumni Engagement wanted to relaunch Pine, its alumni publication that had been on hiatus for more than a decade. But with limited staff resources, NAU needed end-to-end help producing a full-fledged, bi-annual magazine. We stepped up to provide the magazine’s format, all content—major features, news briefs, even class notes—as well as design and photography direction, production, and print supervision.

With knowledge gleaned from our research with NAU alumni, we developed a forward-thinking concept to inspire pride in the university’s extraordinary momentum. Over the course of ten Pine issues, we won a platinum MARCOMM award and enthusiastic response from the Lumberjacks community: “Got my Pine magazine today. Thanks for keeping us connected!” “Good move to bring back Pine. Thanks, NAU Alumni.”