Powerfully engaging creative
The university that put experiential learning on the map is now decidedly at home in the future—inclusively leading communities around the world in vital explorations of fast-evolving questions, preparing action-oriented problem-solvers, and fast-tracking solutions. The campaign identity system and extended visual vocabulary invite audiences to participate in the lively process of making meaning. Launched in a rolling series of activation events across Northeastern’s global 13-campus system, the campaign is on track to raise $1.3 billion.
Project components
- Campaign positioning
- Anthem
- Messages
- Name and themeline
- Campaign identity
- Creative concept
- Microsite
- Style guide
Campaign Manifesto
Experience—the ethos of Northeastern—is a transformational force. It’s a tool for tapping into inspiration, a way of seeking more, better, next. It’s how Northeastern has shaped the way people learn and work for more than 100 years. And it’s how we’re creating a better world right now.
When you are working in the gray, Lipman Hearne brings everything into full color.
Carolyn Jasinski
Executive Director of Leadership Relations & Advancement Initiatives, Northeastern University
