The Challenge
KSU Foundation—Kansas State University’s strategic philanthropic partner—prides itself in being one of the most efficient, effective institutionally related foundations in the country. However, their website was passive and informational, and wasn’t reflecting the brand or their innovative fundraising approach. We partnered with the Foundation on a website redesign aimed at facilitating gifts, showcasing their brand, and delivering personalized, compelling giving opportunities to all donors.
The Impact
The redesigned KSU Foundation website (ksufoundation.org) is a refreshed articulation of the Foundation’s identity, and principles. The new page designs and site navigation help users intuitively find gift-giving opportunities and designations to give online. With an updated site analytics plan and the ability to now capture users’ interests, the site also supports a more personalized experience for donors.
Project components
- Institutional website
- Digital strategy and IA
- Content and personalization strategy
- Wireframes
- Visual design
- WordPress development
