Attention to detail for the IHG family of brands

IHG Hotels & Resorts
Creative & Content, Media

IHG Hotels & Resorts

While many travelers are familiar with individual stay brands (think Holiday Inn or Crowne Plaza) they aren’t aware that their favorites sit under the primary brand of IHG Hotels & Resorts. It’s a lot easier when your brand name is, say, in the names of your actual hotels. So how could IHG strengthen its recognition and ensure sure attention is paid to the entire brand family?