Successful university communication offices have always been well-oiled machines. They move against predictable patterns and rely on time-proven expectations. They …
:Insights
Thoughts & News
Planning to Pivot
.How Social Listening Tools Can Improve Your Overall Marketing Strategy
.In our digital world, social strategy should be at the forefront of your marketing team’s minds. The importance of all …
:COVID‑19 Expands the Summer Melt Playbook
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As we roll into mid-summer, what do families need to hear from you to reduce melt and secure your fall …
:What We Measure—and What We Value
.We’re loving all the conversation around the recently released Giving USA 2020 report. Not surprisingly, 2019 was an extremely strong year for giving—in …
:Web Accessibility: Challenges and Rewards
.Web accessibility is a hot topic, especially in higher education. As more of our everyday learning, living, and communicating becomes …
:A Communicator’s Guide to Unrestricted Giving
.In recent months, billionaire MacKenzie Scott’s name has been a conversational mainstay in philanthropic circles—and not only because of her …
:Storytelling is a Key Part of Your Strategic Planning Narrative
.I’ll begin with my favorite alarming research insight about perceptions of higher education. It’s the 2018 American Institutional Confidence Poll, …
:Need to Recruit More Adult Learners?
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Learn how to focus your marketing efforts on four critical adult learner personas. We recently concluded a comprehensive, data-driven research …
:What We Can Learn From Megadonors
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A toolkit for enriching donor communications. We’ve been hard at work finding new ways to listen to donors, especially donors …
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