On October 8—the anniversary of the Great Chicago Fire, The Chicago Community Trust—Chicago Mayor Lori Lightfoot, and Chicago businesses and …
:Insights
Thoughts & News
Talking About a Revolution
.Inspirational Improvisations in the Era of COVID‑19
.In the era of COVID-19, we’ve all watched the landscape we work in change overnight—and then change again. March 2020 …
:Planning to Pivot
.Successful university communication offices have always been well-oiled machines. They move against predictable patterns and rely on time-proven expectations. They …
:How Social Listening Tools Can Improve Your Overall Marketing Strategy
.In our digital world, social strategy should be at the forefront of your marketing team’s minds. The importance of all …
:COVID‑19 Expands the Summer Melt Playbook
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As we roll into mid-summer, what do families need to hear from you to reduce melt and secure your fall …
:What We Measure—and What We Value
.We’re loving all the conversation around the recently released Giving USA 2020 report. Not surprisingly, 2019 was an extremely strong year for giving—in …
:Web Accessibility: Challenges and Rewards
.Web accessibility is a hot topic, especially in higher education. As more of our everyday learning, living, and communicating becomes …
:A Communicator’s Guide to Unrestricted Giving
.In recent months, billionaire MacKenzie Scott’s name has been a conversational mainstay in philanthropic circles—and not only because of her …
:Storytelling is a Key Part of Your Strategic Planning Narrative
.I’ll begin with my favorite alarming research insight about perceptions of higher education. It’s the 2018 American Institutional Confidence Poll, …
:Need to Recruit More Adult Learners?
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Learn how to focus your marketing efforts on four critical adult learner personas. We recently concluded a comprehensive, data-driven research …
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