Insights

Thoughts & News

Breaking through the noise in an election year

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Cartoon illustration: Serene woman with shouts coming at her.

It’s that time again and November 5 can’t come soon enough. But, you aren’t the type to sit on your …

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Top Takeaways from the AMA Symposium for the Marketing of Higher Education

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Every year, the minute after our booth is (finally) set up for the AMA Symposium for the Marketing of Higher …

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Living Positivity & Possibility: Our Fall Day of Service 

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A group of people gather Purple Prairie Clover seeds.

“Life’s most persistent and urgent question is, ‘What are you doing for others?’”    — Dr. Martin Luther King, Jr.  …

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Despite the rumors, imagination ain’t dead yet. 

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People working together to build a lightbulb.

Does it feel like creativity, innovation, and originality are in short supply these days? Or even under attack from the …

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The Original Big Brands: Higher Education

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Happy College Colors Day. Hot take: Higher ed brands were the original big brands, pretty much creating and defining the …

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Data-driven insights = getting to the good stuff faster

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A hand and a machine arm work together to hold up an idea

We love when our clients are curious about their audiences—because we have answers. And these answers let us leap ahead …

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Your Five-Generation Opportunity

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Two people that represent different generations shake hands

Be a Superconnector in this Era of Remarkable Age Diversity Marketers and advancement leaders in higher ed know that individuals …

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Beyond Tradition: Signaling Change Through University Logo Redesign

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A solid red background with a smaller box inside showing the letter A.

When is the right time to consider redesigning your university’s logo? Building and maintaining visual consistency over a long period …

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SCOTUS dual decisions offers a critical opportunity for institutions to re-examine their messaging and marketing

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The Supreme Court decisions on affirmative action and student debt relief have garnered a tremendous amount of press coverage, and …

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Happy Children’s Book Week!

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A woman and a child read a book together.

In Bruce Eric Kaplan’s marvelous, all-too-true picture book, You Have to Read This Book, a father bear desperately tries to …

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Proprietary Research

There are 95 million potential adult learners in the U.S. Reach these nontraditional students with four personas developed by Lipman Hearne.

Need to Recruit More Adult Learners?

A new billionaire is created every other day. Many are inclined to give, but how do they decide?

What We Can Learn From Megadonors

We partnered with Univision in a groundbreaking study of major pathways taken by Latinx learners.

Latinx Learners: Mining an Untapped Prospect Pool